An extensive design refresh for rwBaird.com

Robert W. Baird and Co.’s new brand was launched in 2007. All rwbaird.com pages viewed by the general public needed to be consistent with the new brand. The main content sections were covered, but more than 100 unique pages, not a part of those sections, needed their own branded templates. True Design was quickly immersed in the new brand. We diagnosed issues in the style guide and brought more than 130 pages up standard. At the conclusion of our work, we handed over these redesigned and branded templates to Baird's internal technical team.
Visit site

Role:

• Design

A high-profile Baird advisor, a new brand, and a short timeline.

The Wise Investor Group's Advisor Randy Beeman hosts a syndicated radio show based in Virginia. With a deadline looming, Baird made True Design the first choice because we were familiar and comfortable with their brand. Partnered with Ascedia, a new Web site was created in less than two months. Along with salient investment advice and featured articles, the site houses an archive of current and past radio shows.
Visit site

Role:

• Design