Urban Aquaculture Center

Urban Aquaculture Center will be a fully operational demonstration and educational facility in Milwaukee. Its goal is to produce fish and plant life to meet the area’s consumption needs and reduce dependence on imported food & plant sources.

Attributes: green, sustainable, urban, nature



Association of Library Trustees, Advocates, Friends and Foundations

ALTAFF needed to appeal to a broad audience. The common values that the audiences hold include: openness, patriotism, and intellectual freedom. The open book and bursting stars are metaphors representing democracy and intellectual freedom for the library system.

Attributes: bright, forward, active, patriotism

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Hyde & Lichter

Hyde & Lichter's team of experienced consulting psychologists provide expertise in the areas of talent management and leadership development to help organizations succeed. The logo design uses a bridge metaphor which supports the connectedness of their work.

Attributes: professional, growth and development, partnership, long-term client relationships, experienced

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Croppin’ Cottage

Croppin' Cottage is a beautiful bed & breakfast getaway for scrap bookers. The logo design communicates fun and creativity using the imagery of paper crafting.

Attributes: fun, creative, women only, getaway



Creativity Unlimited

This logo represents a life coach who offers both spiritual and personal guidance, communicating wholeness and health through the use of a growing branch.

Attributes: growth, development, partnership, guidance



Salick Photography

Lakeside Photography changed their name to Salick Photography, and consequently needed a new brand identity to accompany the name change. The logo appropriately reflects the recent technology advances in photography, while maintaining high level of personalization.

Attributes: positive, professional, warm, trustworthy

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New Eden

New Eden is a Landscape architecture firm that needed to appeal to commercial and residential clients alike. Clean and sophisticated fonts combined with a modern color palette communicate elegance and professionalism.

Attributes: growth, experience, reliability, nature

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