Translating established buying patterns into an easy-to-use product-driven Web site.

The Frantz Company develops specialty wood products, and distributes absorbents and polishing agents for a variety of industries. Frantz Company came to True Design for help translating their product assortment and brand online. We analyzed their product sales distribution, how their customers searched for and purchased their products and then prioritized the product pages accordingly. The century old history of the company was also brought forward in the overall design, and through the new company history section.
Visit site

Role:

• Design
• CSS